Marketing
E.l.f. joins the ‘hot girl walk’ TikTok craze just in time for the Olympics
The cosmetics brand has officially partnered with Hot Girl Walk, an organization that promotes physical activity. Summary: E.l.f. has become the first official...
Spike Lee directs new ads as Vitaminwater returns to its New York origins
The Coca-Cola-owned brand highlights its New York City roots in commercials featuring iconic city locations such as bodegas and the Brooklyn Bridge. Summary...
Chipotle releases ‘burrito-proof’ makeup in collaboration with a TikTok-famous cosmetics brand
Motivated by the rising trend of mukbangs, the fast-casual restaurant partnered with Wonderskin to introduce “Lipotle,” a lip stain launched in celebration of...
Spotify overhauls its self-serve ad platform following a record-breaking Q2
Contiki, a travel brand, utilized the newly rebranded Spotify Ads Manager for a campaign that resulted in a 267% boost in website clicks....
How brands like Heinz and Heineken managed to integrate themselves into ‘Deadpool & Wolverine’
George Dewey of Maximum Effort describes the agency’s strategy for brand partnerships and explains why the film series isn’t “ashamed” of incorporating advertising....
Best Buy revamps its brand with a new slogan and introduces a ‘spokeshologram’.
The retailer aims to boost slow tech sales by emphasizing discovery and featuring back-to-school advertisements starring their brand character, Gram. On July 23,...
Google partners with NBCU to become the Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will utilize Google’s products such as Search, Maps, and Gemini, while Google enhances the storytelling of athletes. Google has partnered...
Why Hyundai transitioned to more emotionally-driven Summer Olympics advertisements
A campaign called “It’s OK” explores the instances when children doubt if a sport suits them and highlights the reactions from their parents....
Google’s ad revenue remains strong despite the company’s ongoing adjustments to cookie policies and AI advancements
Despite a chaotic rollout of AI Overviews in search, advertiser demand remained strong in Q2, although YouTube fell short of analysts’ growth expectations....
The competition watchdog is ‘unlikely’ to determine that supermarket loyalty pricing misleads consumers
The CMA’s investigation into loyalty pricing is still in progress, but it states it is “unlikely” to determine that supermarkets are unfairly raising...
News Posts
Features Posts
