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Spotify overhauls its self-serve ad platform following a record-breaking Q2
Contiki, a travel brand, utilized the newly rebranded Spotify Ads Manager for a campaign that resulted in a 267% boost in website clicks....
How brands like Heinz and Heineken managed to integrate themselves into ‘Deadpool & Wolverine’
George Dewey of Maximum Effort describes the agency’s strategy for brand partnerships and explains why the film series isn’t “ashamed” of incorporating advertising....
Best Buy revamps its brand with a new slogan and introduces a ‘spokeshologram’.
The retailer aims to boost slow tech sales by emphasizing discovery and featuring back-to-school advertisements starring their brand character, Gram. On July 23,...
Google partners with NBCU to become the Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will utilize Google’s products such as Search, Maps, and Gemini, while Google enhances the storytelling of athletes. Google has partnered...
Why Hyundai transitioned to more emotionally-driven Summer Olympics advertisements
A campaign called “It’s OK” explores the instances when children doubt if a sport suits them and highlights the reactions from their parents....
Google’s ad revenue remains strong despite the company’s ongoing adjustments to cookie policies and AI advancements
Despite a chaotic rollout of AI Overviews in search, advertiser demand remained strong in Q2, although YouTube fell short of analysts’ growth expectations....
The competition watchdog is ‘unlikely’ to determine that supermarket loyalty pricing misleads consumers
The CMA’s investigation into loyalty pricing is still in progress, but it states it is “unlikely” to determine that supermarkets are unfairly raising...
Unilever’s CEO reports that a more streamlined business approach is resulting in ‘enhanced’ growth
Unilever aims to grow its brands by fostering innovation that “scales and expands categories,” rather than merely introducing “new news.” Unilever’s CEO Hein...
Coca-Cola’s global Chief Marketing Officer believes that AI will revolutionize the field of marketing
According to global CMO Manolo Arroyo, around 90% of Coca-Cola’s AI experiments are concentrated on enhancing topline growth and effectiveness. AI is poised...
YouTube’s growth is being driven by Google’s brand advertising efforts
Google attributes its strong second-quarter performance to innovations across all AI layers and its established strengths in search and cloud computing. YouTube’s revenue...
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