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Netflix and Google collaborate to introduce a shoppable feature in the series ‘Emily in Paris’
As part of the initiative, Netflix’s ad-supported plan includes custom features that enhance the experience. Using Google’s Lens technology, viewers can now shop...
Exploring Google Navboost and enhancing user confidence through effective UX design
By prioritizing an exceptional user experience, positive search rankings are a natural outcome. Google’s dedication to providing the best search results has driven...
Meta Eliminates Specific Targeting Exclusions From Advertising Campaigns
Internal research indicates that ad campaigns perform better without exclusions. Earlier this year, Meta quietly removed the option to use detailed targeting exclusions...
Three innovative ad formats from Disney, YouTube, and Instacart: What marketers need to know
In June, Disney introduced interactive ad formats on Hulu and ESPN, allowing viewers to use their TV remotes to participate in games like...
The implications of Google’s decision to maintain cookies for digital advertisers
The ongoing developments in the Privacy Sandbox initiative have sent shockwaves through the digital advertising world, as highlighted by George London of Upwave....
NBCUniversal sets a new Olympics record with ad sales exceeding $1.2 billion
The Summer Olympics began less than a week ago, and NBCUniversal, the host network, has already reported record-breaking achievements. The entertainment giant, which...
Bella Hadid expressed surprise at the ‘insensitivity’ of the Adidas ad campaign associated with the 1972 Munich Olympics
Model Bella Hadid responded to the controversy surrounding her recent Adidas campaign, which the sportswear company acknowledged had an “unintentional” link to a...
E.l.f. joins the ‘hot girl walk’ TikTok craze just in time for the Olympics
The cosmetics brand has officially partnered with Hot Girl Walk, an organization that promotes physical activity. Summary: E.l.f. has become the first official...
Spike Lee directs new ads as Vitaminwater returns to its New York origins
The Coca-Cola-owned brand highlights its New York City roots in commercials featuring iconic city locations such as bodegas and the Brooklyn Bridge. Summary...
Chipotle releases ‘burrito-proof’ makeup in collaboration with a TikTok-famous cosmetics brand
Motivated by the rising trend of mukbangs, the fast-casual restaurant partnered with Wonderskin to introduce “Lipotle,” a lip stain launched in celebration of...
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