Marketing
Google is discontinuing Smart Campaigns and transitioning to Performance Max as the preferred advertising solution
Google is phasing out its Smart Campaigns and merging their features into Performance Max campaigns. Why it matters: This change affects advertisers who...
How to Achieve Quicker SEO Results
Here’s how agile SEO strategies and tools can expedite growth, enhance prioritization, and deliver faster results. Many SEO professionals often face the question...
The effects of Google’s decision to keep using cookies on digital advertisers
This recent development in the Privacy Sandbox saga serves as a stark reminder for the whole digital advertising industry, says George London from...
Netflix and Google collaborate to introduce a shoppable feature in the series ‘Emily in Paris’
As part of the initiative, Netflix’s ad-supported plan includes custom features that enhance the experience. Using Google’s Lens technology, viewers can now shop...
Exploring Google Navboost and enhancing user confidence through effective UX design
By prioritizing an exceptional user experience, positive search rankings are a natural outcome. Google’s dedication to providing the best search results has driven...
Meta Eliminates Specific Targeting Exclusions From Advertising Campaigns
Internal research indicates that ad campaigns perform better without exclusions. Earlier this year, Meta quietly removed the option to use detailed targeting exclusions...
Three innovative ad formats from Disney, YouTube, and Instacart: What marketers need to know
In June, Disney introduced interactive ad formats on Hulu and ESPN, allowing viewers to use their TV remotes to participate in games like...
The implications of Google’s decision to maintain cookies for digital advertisers
The ongoing developments in the Privacy Sandbox initiative have sent shockwaves through the digital advertising world, as highlighted by George London of Upwave....
NBCUniversal sets a new Olympics record with ad sales exceeding $1.2 billion
The Summer Olympics began less than a week ago, and NBCUniversal, the host network, has already reported record-breaking achievements. The entertainment giant, which...
Bella Hadid expressed surprise at the ‘insensitivity’ of the Adidas ad campaign associated with the 1972 Munich Olympics
Model Bella Hadid responded to the controversy surrounding her recent Adidas campaign, which the sportswear company acknowledged had an “unintentional” link to a...
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