Marketing
Unilever’s CEO reports that a more streamlined business approach is resulting in ‘enhanced’ growth
Unilever aims to grow its brands by fostering innovation that “scales and expands categories,” rather than merely introducing “new news.” Unilever’s CEO Hein...
Coca-Cola’s global Chief Marketing Officer believes that AI will revolutionize the field of marketing
According to global CMO Manolo Arroyo, around 90% of Coca-Cola’s AI experiments are concentrated on enhancing topline growth and effectiveness. AI is poised...
YouTube’s growth is being driven by Google’s brand advertising efforts
Google attributes its strong second-quarter performance to innovations across all AI layers and its established strengths in search and cloud computing. YouTube’s revenue...
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